Field Experiments in Nonprofit Marketing: the Impact of Social Information

Yue Shang, University of Pennsylvania
Rachel Croson, University of Pennsylvania
10129.doc
[ to cite ]:
Yue Shang and Rachel Croson (2006) ,"Field Experiments in Nonprofit Marketing: the Impact of Social Information", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 284-284.