Excessive Buing: Conceptual Typology and Scale Development

Lan Wu, Georgia Institute of Technology
Naresh Malhotra, Georgia Institute of Technology
Koert van Ittersum, Georgia Institute of Technology
10171.doc
[ to cite ]:
Lan Wu, Naresh Malhotra, and Koert van Ittersum (2006) ,"Excessive Buing: Conceptual Typology and Scale Development", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 401-403.