Do Products Smile? When Fluency Confers Liking and Enhances Purchase Intent

Session Chair: Aparna Labroo, University of Chicago
Discussion Leader: Stijn van Osselaer, Erasmus University
10139.doc
[ to cite ]:
Session Chair: Aparna Labroo and Discussion Leader: Stijn van Osselaer (2006) ,"Do Products Smile? When Fluency Confers Liking and Enhances Purchase Intent", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 558-561.