Dependence in Consumer Behavior Research: Exploring Measurement

T. Bettina Cornwell, The University of Queensland
Cameron Newton, The University of Queensland
Robert Lawson, University of Otago

Dependence in Consumer Behavior Research: Exploring Measurement

Abstract (75-100 words)

This paper proposes that healthy, normal dependency is a construct that would be valuable in consumer behavior research.  The area of family life cycle research has always considered the very important implications of the dependent child but other areas of normal dependency have not been examined.  Based on a survey of 97 undergraduate students, a dependency scale having three factors: social, financial and physical; is shown to have some value in predicting several recent purchases.
[ to cite ]:
T. Bettina Cornwell, Cameron Newton, and Robert Lawson (2006) ,"Dependence in Consumer Behavior Research: Exploring Measurement", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 543-548.