Consumer Preference Between Price and Feature Changes

Maura Scott, Arizona State University
Stephen Nowlis, Arizona State University
Naomi Mandel, Arizona State University
10321.doc
[ to cite ]:
Maura Scott, Stephen Nowlis, and Naomi Mandel (2006) ,"Consumer Preference Between Price and Feature Changes", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 316-316.