Bringing Cognitive Load to Daily Life. Cognitive Demand Has Negative After-Effects on Consumer Decision Making.

Siegfried DeWitte, University of Leuven
Luk Warlop, University of Leuven
Mario Pandelaere, University of Leuven
Barbara Briers, University of Leuven
10588.doc
[ to cite ]:
Siegfried DeWitte, Luk Warlop, Mario Pandelaere, and Barbara Briers (2006) ,"Bringing Cognitive Load to Daily Life. Cognitive Demand Has Negative After-Effects on Consumer Decision Making. ", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 181-184.