Do People Agree More on Who Is Pretty Or on Who Is Ugly?

Christopher Hsee, The University of Chicago Graduate School of Business, USA
This research explores two general questions: whether people agree more on what they like or on what they dislike, and whether people err more when predicting what others like or predicting what others dislike. We find that in general people agree more on what they dislike yet err more when predicting what others like. We explore the underlying reasons of these effects and identify situations where the reserve effects may emerge.
[ to cite ]:
Christopher Hsee (2007) ,"Do People Agree More on Who Is Pretty Or on Who Is Ugly?", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 534-535.