Live From Shopping Malls: Blogs and Chinese Consumer Desire

Xin Zhao, University of Hawaii, USA
Russell W. Belk, University of Utah, USA
In this exploratory study, we examine a particular type of blog [web log] on which young Chinese consumers passionately write about their daily lives and consumption experiences, such as trips to shopping malls, dining experiences at restaurants, holiday travels, and clothing purchases. We seek to understand how such blogs function to spread consumer culture in cyberspace and among Chinese consumers who read and write consumption-oriented blogs.
[ to cite ]:
Xin Zhao and Russell W. Belk (2007) ,"Live From Shopping Malls: Blogs and Chinese Consumer Desire", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 131-137.