The French Paradox Redux: Internal and External Cues of Meal Cessation

Brian Wansink, Cornell University
Collin Payne, Cornell University
Pierre Chandon, University of Pennsylvania
Paul Rozin, University of Pennsylvania
ABSTRACT Why do the French eat foods that have relatively higher fat content, yet have lower rates of cardiovascular disease and have lower body mass indices than Americans? One answer may be found in the different meal cessation emphases between the two cultures. Americans, in contrast to the French, reported being influenced more by external cues than internal cues of meal cessation. External cues of meal cessation, such as finishing eating when a television show is over, may lead to mindless eating. The French may be a model for “mindful eating,” which may lead to a more healthful relationship with food.
[ to cite ]:
Brian Wansink, Collin Payne, Pierre Chandon, and Paul Rozin (2007) ,"The French Paradox Redux: Internal and External Cues of Meal Cessation", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 345-346.