Information Search and Consideration Set Formation in a Web-Based Environment

Girish Punj, Uinversity of Connecticut, Storrs
Robert Moore, Mississippi State University
The research reported here attempts to understand information search and consideration set formation in a web-based choice environment. A conceptual model is used to propose hypotheses that link information search and consideration set formation with antecedent factors that are typical of online settings. A study that simulates information search and consideration set formation in a web-based choice environment is conducted to test the hypotheses. The empirical findings offer qualified support for the conceptual model. The implications of the model for understanding how consumers make choice decisions in an electronic environment are discussed.
[ to cite ]:
Girish Punj and Robert Moore (2007) ,"Information Search and Consideration Set Formation in a Web-Based Environment", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 295-302.