The Construction of Memory in the Aftermath of 9/11

Jean-Sebastien Marcoux, HEC Montreal, Department of Marketing, Canada
This paper deals with the construction of social memory in the aftermath of 9/11. It is grounded in an ongoing ethnography conducted since March 2003, on and around the site of Ground Zero. The paper explores the complex, not to say contested, character of the dark tourism that is taking place at Ground Zero. It analyses what attracts pilgrims, tourists and voyeurs to this site which is invested with political and ideological values such as patriotism, as well as images of terror. In doing so, it unveils the value of consumption as part of a broader recovery process, and it culminates in a discussion of the construction of the memory through the means of consumption.
[ to cite ]:
Jean-Sebastien Marcoux (2007) ,"The Construction of Memory in the Aftermath of 9/11", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 219-220.