Meeting the Needs of Adolescent Disaster Survivors: Getting the Right Consumer Goods Into the Right Hands

Jill G. Klein, INSEAD, Department of Marketing, France
Laura Huang, INSEAD, Department of Marketing, France
Our research with adolescent survivors after the tsunami disaster in Thailand suggests that the special needs of this population were severely underserved. In the waves of relief that followed the basic necessities of food, water, clothing, shelter, and sanitation, adolescents received very little or nothing in terms of additional consumer goods. As we observed these adolescents in their process of re-possession, a set of themes emerged to guide their choices and behaviors in the replacement process. In this paper, we explore these themes to understand which types of goods would have been most helpful to adolescents, and the method in which these goods could be best distributed.
[ to cite ]:
Jill G. Klein and Laura Huang (2007) ,"Meeting the Needs of Adolescent Disaster Survivors: Getting the Right Consumer Goods Into the Right Hands", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 218-220.