How Predictions Differ From Actual Adaptation to Durable Products

Jing Wang, Yale University
Nathan Novemsky, Yale University
Ravi Dhar, Yale University
Much recent research has examined predicted, experienced and remembered happiness over time. However, little research has examined how individuals’ predictions of enjoyment of a durable product over time differ from experienced enjoyment of that product. In our studies we examine how predictions differ from actual experiences with a durable product over time. We find that consumers fail to predict adaptation for products that they have not yet experienced. Interestingly, they may overpredict adaptation once they have experience with those products.
[ to cite ]:
Jing Wang, Nathan Novemsky, and Ravi Dhar (2007) ,"How Predictions Differ From Actual Adaptation to Durable Products", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 547-550.