Getting Into It. Exerting Self-Control Enhances Self-Control Performance on Similar Tasks

Kelly Geyskens, K.U.Leuven, Belgium
Sabrina Bruyneel, K.U.Leuven, Belgium / Carnegie Mellon University, USA
Siegfried Dewitte, K.U.Leuven, Belgium
In this paper we claim that the depletion effect results from an adaptive strategy that helps people to cope with a demanding task. Results of three experiments show that people’s self-control performance decreased in situations when the subsequent self-control task involved a different response conflict (replicating the typical depletion effects) but only when the response conflict between the two phases was different. Consistent with our claim, when the two subsequent demanding tasks involved a similar response conflict, self-control performance
[ to cite ]:
Kelly Geyskens, Sabrina Bruyneel, and Siegfried Dewitte (2007) ,"Getting Into It. Exerting Self-Control Enhances Self-Control Performance on Similar Tasks", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 353-354.