The Influence of Positive Affect on Regulatory Depletion

Wen (Echo) Wan, Northwestern University, USA
Alice Isen, Cornell University, USA (NY)
Brian Sternthal, Northwestern University, USA
Two studies examine the influence of positive affect on the regulatory depletion effect, which refers to the reduction in the performance on a persistence task after completing an initially depleting task. This effect was moderated by participants’ primed affect. Depleted participants were more persistent when affect was positive than when it was neutral, whereas non-depleted participants exhibited less persistence when affect was positive than neutral. These outcomes are explained in terms of a resource monitoring process.
[ to cite ]:
Wen (Echo) Wan, Alice Isen, and Brian Sternthal (2007) ,"The Influence of Positive Affect on Regulatory Depletion", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 351-354.