Discussion Leaders:
Stacey Menzel Baker, University of Wyoming
David Hunt, University of Wyoming
David Mick, University of Virginia
Participants:
Natalie Adkins, Creighton University
Stacey Baker, University of Wyoming
Stephen Burgess, University of Cape Town
Ron Hill, University of South Florida-St. Petersburg
David Hunt, University of Wyoming
Jim Gentry, University of Nebraska
Sonya Grier, University of Pennsylvania
Geraldine Henderson, Northwestern University
Punam Keller, Dartmouth
David Mick, University of Virginia
Julie Ozanne, Virginia Tech
Connie Pechmann, University of California, Irvine
Lisa Penaloza, University of Colorado
Joe Plummer, Advertising Research Foundation
Priyali Rajagopal, Southern Methodist University
Debra Ringold, Willamette University
Madhu Viswanathan, University of Illinois
Jeff Wang, City University of Hong Kong
Jerome Williams, University of Texas - Austin
Brian Wansink, Cornell
Quite simply, this roundtable focuses on how to talk to real consumers about our research findings. At last year’s ACR meeting, the Transformative Consumer Research (TCR) Task Force called members to develop and act upon the ideas for enhancing the quality of consumers’ lives. This roundtable was developed with this spirit in mind. The purpose of the Disseminating TCR roundtable is twofold: 1) to further develop and clarify appropriate mediums for reaching consumers with transformative research, and 2) to bring to light existing resources where synergistic interest in substantive TCR topics generates opportunities for collaboration in the dissemination of transformative research to consumer audiences. Particular questions to be addressed include: Where, how, and to whom should our findings be communicated? Who should/could be involved in dissemination the findings? How can we leverage relationships to facilitate the information dissemination? Experienced and aspiring transformative consumer researchers will find value in the session.