Fact, Fear, Or Regret: Getting People to Cope Actively

Kirsten Grasshof, Perdue School of Business, Salisbury University, USA
Barbara Kahn, The Wharton School, University of Pennsylvania, USA
Mary Frances Luce, Fuqua School, Duke University, USA
The present research investigates how the emotions of fear and regret as compared to a factual appeal differentially affect coping processes and behaviors. Using real time measures of coping in a series of experiments, we find theorized differences between the high responsibility emotion of regret and the low responsibility emotion of fear. When a state of responsibility is evoked through an emotional appeal (specifically a regret appeal), action oriented coping is triggered. However, when feelings of responsibility are dampened through a fear appeal, denial coping is triggered. In a factual (control) condition participants coped in accord with their individual trait coping styles.
[ to cite ]:
Kirsten Grasshof, Barbara Kahn, and Mary Frances Luce (2007) ,"Fact, Fear, Or Regret: Getting People to Cope Actively", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 532-535.