Consideration of Future Consequences As a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain

Jeremy Kees, University of Arkansas, USA
Scot Burton, University of Arkansas, USA
Elizabeth Creyer, University of Arkansas, USA
Eric Knowles, Kyle Huggins, University of Arkansas, USA, University of Arkansas, USA
This research examines consideration of future consequences (CFC) as a moderator of temporal framing and regulatory focus. Findings from two experiments suggest that differences in the extent to which individuals consider the future consequences of potential behaviors moderates the influence of temporal frame and regulatory focus factors on risk-related variables. Study 1 finds that proximal framing of a risk message can be effective at raising risk perceptions of those individuals who fail to take into account the future outcomes of their behaviors. Study 2 replicates these findings and shows how differences in individuals’ time orientation can interact with regulatory focus.
[ to cite ]:
Jeremy Kees, Scot Burton, Elizabeth Creyer, and Eric Knowles, Kyle Huggins (2007) ,"Consideration of Future Consequences As a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 341-343.