Mi Casa Es Whose Casa? An Experimental Investigation of Consumers' Propensity to Participate in Multilateral Sharing Systems

Randall Rose, University of South Carolina, USA
Catherine Poynor, University of South Carolina, USA
Our work focuses on the role of resource granularity as well as extrinsic and intrinsic motivations to share in the context of a multilateral sharing system. First, we demonstrate that individuals will be more likely to share goods that are “lumpy” in both their provision and their consumption, extending prior theory from the economics literature. Second, we find that extrinsic (i.e., financial) incentives to participate in sharing systems are primarily effective only when resource slack is large. Finally, we find that perceived control and resource flow variability interact to predict consumers’ propensity to participate in a multilateral sharing system, such that when individuals feel they lack control over usage of a highly variable resource, sharing systems are more attractive.
[ to cite ]:
Randall Rose and Catherine Poynor (2007) ,"Mi Casa Es Whose Casa? An Experimental Investigation of Consumers' Propensity to Participate in Multilateral Sharing Systems", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 342-344.