Elaboration, Imagination and the Misinformation Effect

Arun Lakshmanan, Indiana University
Shanker Krishnan, Indiana University

Elaboration, Imagination and the Misinformation Effect

 

 

Arun Lakshmanan (Indiana University)

Shanker Krishnan (Indiana University)

 

 

 

In this study the authors argue that the extent to which consumers are susceptible to misinformation effects shall be greater in situations that involve enhanced mental imagery and embellishment of their consumption memories than otherwise. These situations are expected to actually lead to effects that might go beyond simple misinformation-consistent recollections and involve confabulations in the consumers’ consumption memory. Results from a pretest and a pilot indicate that involvement and imagination might play opposing roles in this regard and disentangling these constructs might lead us to greater precision in uncovering confabulatory recall.
[ to cite ]:
Arun Lakshmanan and Shanker Krishnan (2006) ,"Elaboration, Imagination and the Misinformation Effect", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 313-314.