In Harm’S Way? the Turbulence of Adolescence

Session Chair: Julie Ozanne, Virginia Tech
Discussion Leader: Marvin Goldberg, Penn State

In Harm’s Way? The Turbulence of Adolescence


Co-Chairs: Julie L. Ozanne and Laurel Anderson

Discussant: Marvin Goldberg


 “Who Thinks They Know More – But Actually Knows Less? 

Adolescent Confidence in their HIV/AIDS and General Knowledge”

Andrew M. Parker, Baruch Fischhoff, and Wändi Bruine de Bruin


Health-related decisions are among the most important ones we make in our lives.  Adolescents’ growing emancipation gives them the power to make choices that can dramatically affect their current and future well-being.  This paper investigates teens’ knowledge and confidence in that knowledge, regarding HIV/AIDS-related and general issues.  We find that high-risk teens are both less knowledgeable and more confident than their lower-risk peers, resulting in dramatically higher overconfidence.  This increased confidence appears related to social influences such as peer risky behavior and parental confidence, while knowledge is not.


“At Risk or Out Front? Understanding the Women of the Future”

Linda M. Scott


This study takes the generational trajectory of American women as its starting point.  Based on her recent history, Fresh Lipstick, Linda Scott speculates that female adolescent behaviors frightening observers today are consistent with a long-term trend in which each successive cohort of American girls sheds more restrictions of gender.  In history, a few generations stand out as (1) having been particularly shocking to their parents and (2) having made major challenges to gender roles.  Two are the flappers of the 1920s and the Baby Boomers.  Having now completed 60+ video interviews with girls 8-23, Scott argues the emergent generation will be another “breakthrough” cohort.


“The Cyborg Teen: Identity Play and Deception on the Internet”

Laurel Anderson and Julie L. Ozanne


This paper presents an interpretive exploration of teenagers’ relationship to their computers and explores the opportunities, as well as some of the problems, that arise when teenagers self-socialize on the computer. While the Internet offers a rich opportunity for identity exploration, it is not without dangers. This paper explores the traditionally private aspects of identity that are presented in these anonymous but public forums. It seeks to understand when the cyber identities help teens work out problem in real life and when the cyber identities become problematic.
[ to cite ]:
Session Chair: Julie Ozanne and Discussion Leader: Marvin Goldberg (2006) ,"In Harm’S Way? the Turbulence of Adolescence", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 12-14.