Children’S Understanding (Or Lack Thereof) of Nutritional Labeling:Finding Ways to Help Kids Make Healthier Food Choices

Sabrina Neeley, Miami University
Brianne Petricone, Miami University

Children’s (Mis)understanding of Nutritional Information on Product Packages:  Seeking Ways to Help Kids Make Healthier Food Choices

 

 

Sabrina M. Neeley, Miami University

Brianne Petricone, Miami University

 

 

 

Abstract

 

This study examines how much 7 – 12 year old children understand about nutritional information and labeling on food packages.  Results of a qualitative examination consisting of focus groups and interviews reveal that kids have limited, but often incorrect, knowledge about nutritional information.  They often do not actively search for nutrition labeling information on product packages, but use other package information to cue their understanding of the nutritional value of the food, or they ask others’ opinions of whether they should choose the particular food item.  Additionally, the teaching of nutrition information in school is inconsistent and often contradictory.
[ to cite ]:
Sabrina Neeley and Brianne Petricone (2006) ,"Children’S Understanding (Or Lack Thereof) of Nutritional Labeling:Finding Ways to Help Kids Make Healthier Food Choices", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 556-557.