What Do They Say About “Friends”?

Jyh-Shen Chiou, National Chengchi University
Jasi Lee, Proctor & Gamble

What Do They Say About “Friends”?

 

Jyh-Shen Chiou, National Chengchi University

Jasi Lee, Proctor & Gamble

 

Abstract

This exploratory study is to analyze the impact of the popular US TV program Friends on Internet communication in the US, Japan, and Taiwan. It intends to establish whether exposure to foreign TV could lead to similar communication content in the context of the virtual community between exporting and importing societies. Content analysis was used in this cross-cultural study. The results of this exploratory study support the notion that the process of cultural value influence is more complex than Cultural Imperialism advocates propose. Audiences respond actively rather than passively to foreign TV programs. Prior information structure of the audience is affecting the interpretation of subsequent information.
[ to cite ]:
Jyh-Shen Chiou and Jasi Lee (2006) ,"What Do They Say About “Friends”?", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 161-174.