The Role of Meta-Cognitive Experiences in Reason-Based Choices For the Self Vs. Others

HYEJEUNG CHO, UNIVERSITY OF MICHIGAN
CHRISTINA BROWN, UNIVERSITY OF MICHIGAN

The Role of Meta-cognitive Experiences in Reason-based Choices for the Self vs. Others

Hyejeung Cho, University of Michigan

Christina Brown, University of Michigan

 

Our study extends prior research on the role of meta-cognitive experiences in reason-based choices by exploring the differential role of information content vs. experiential information in the context of choices for the self vs. others. Our preliminary findings indicate that people high in Need for Cognition (NFC) rely on their subjective experiences of generating a few vs. many reasons in making their own choice, but not in making a prediction of others’ choices.  In contrast, people low in NFC rely on their experiences of reason generation in making a prediction of others’ choices, but not in making their own choice.
[ to cite ]:
HYEJEUNG CHO and CHRISTINA BROWN (2006) ,"The Role of Meta-Cognitive Experiences in Reason-Based Choices For the Self Vs. Others", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 331-332.