Meddling-In of Affect in Information Integration

Arul Mishra, University of Iowa
Himanshu Mishra, University of Iowa
Dhananjay Nayakankuppam, University of Iowa

Meddling-in of Affect in Information Integration

Arul Mishra

University of Iowa

 

Himanshu Mishra

University of Iowa

 

Dhananjay Nayakankuppam (DJ)

University of Iowa
 

Prior work on affect and decision-making has shown that the affective response influences decisions by preempting the cognitive response. In this paper, we demonstrate that affect not only preempts but also has the potential to meddle with cognitive processing and bias its response. We explore this meddling-in quality by examining the influence of affect on a specific aspect of cognitive processing, namely information integration. Across four experiments, we demonstrate that the affective response originating from the stimulus biases the process of information integration, which results in a tendency to choose a normatively sub-optimal option.
[ to cite ]:
Arul Mishra, Himanshu Mishra, and Dhananjay Nayakankuppam (2006) ,"Meddling-In of Affect in Information Integration", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 48-48.