The People We Love to Love and People We Love to Hate: the Role of Similarity, Attractiveness, Admiration, Jealousy and Intelligence in Predicting Desired Outcomes of Reality Tv Scenarios

Jennifer Young, University at Texas at Austin
Julie Irwin, University at Texas at Austin

Title:

People We Love to Love and People We Love to Hate: Predicting Desired Outcomes of Reality TV Scenarios

 

Authors:

 

            Jennifer L. Young, University of Texas at Austin

            Julie Irwin, University of Texas at Austin

 

Abstract:

 

This study seeks to uncover the qualities of participants that people look for when deciding on a reality TV contestant to root for or root against.  We examine the relationship between a number of respondent ratings (e.g., similarity to self, attractiveness, intelligence) and the respondents’ desire to see the contestant win or lose.  We expected, and found, that preference for contestant success depended on the type of reality show (we tested four basic types: relationship drama, sadism, trickery and glamour).
[ to cite ]:
Jennifer Young and Julie Irwin (2006) ,"The People We Love to Love and People We Love to Hate: the Role of Similarity, Attractiveness, Admiration, Jealousy and Intelligence in Predicting Desired Outcomes of Reality Tv Scenarios", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 335-335.