Coping With Individual-Group Incongruity

Shuoyang Zhang, Indiana University
Adam Duhachek, Indiana University
Shanker Krishnan, Indiana University

Coping with Individual-Group Incongruity

 

Shuoyang Zhang, Indiana University
Adam Duhachek, Indiana University
Shanker Krishnan, Indiana University

 

Increasing attention has recently been given to the social aspects of consumer behavior. However, most studies have viewed consumers as subjects to group influence, and have not addressed the dynamic processes involved, including the coping strategies consumer use in stressful situations. The present research addresses this gap by formulating a model of individual coping with attitude change in response to social influence. Two studies provide evidence in support of the proposed model. This research contributes to extant literature related to cognitive evaluation, emotional appraisal, attitude change, social influence and specific coping responses.
[ to cite ]:
Shuoyang Zhang, Adam Duhachek, and Shanker Krishnan (2006) ,"Coping With Individual-Group Incongruity", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 261-262.