Consuming, Studying, and Regulating Genetically Modified Foods: a Case For Transformative Consumer Research

Ahmet Ekici, Bilkent University

Consuming, Studying, and Regulating Genetically Modified Foods: A Case for Transformative Consumer Research

 

Ahmet Ekici

Bilkent University

 

ACR 2005 North American Conference calls for Transformative Consumer Research (TCR). Based on the principles of TCR, the objective of this paper is to provide a platform to involve consumers more directly with the public policy issues related to food biotechnologies, so that this technology can actually make positive impacts on consumers’ lives, both present and future generations. More specifically, through an iterative and rigorous multi-stage research design, we aim to provide valuable insights for consumers, for the academic community, and for public policy makers with respect to genetically modified foods.
[ to cite ]:
Ahmet Ekici (2006) ,"Consuming, Studying, and Regulating Genetically Modified Foods: a Case For Transformative Consumer Research", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 613-622.