Ethically Concerned, Yet Unethically Behaved”: Towards an Updated Understanding of Consumer’S (Un)Ethical Decision Making

Andreas Chatzidakis, University of Nottingham
Andrew Smith, University of Nottingham
Sally Hibbert, University of Nottingham

“Ethically Concerned, yet Unethically Behaved”: Towards an Updated Understanding of Consumer’s (Un)ethical Decision Making

Andreas Chatzidakis
Nottingham University Business School

Sally Hibbert
Nottingham University Business School

Andrew Smith
Nottingham University Business School

Abstract:

The paper complements existing research on ethical consumer behavior by examining how people cope with the psychological tensions that arise when they behave in ways that are in apparent contradiction to their expressed ethical concerns. It advances the concept of neutralization (Sykes and Matza 1957) - justifications that soften or eliminate the impact that norm violating behavior might have upon self-concept and social relationships - and presents hypotheses on the role of neutralization in ethical consumer decision making processes.
[ to cite ]:
Andreas Chatzidakis, Andrew Smith, and Sally Hibbert (2006) ,"Ethically Concerned, Yet Unethically Behaved”: Towards an Updated Understanding of Consumer’S (Un)Ethical Decision Making", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 693-698.