Improving Consumer Quality-Efficiency By Using Simple Adaptive Feedback in a Choice Setting

Anjala Krishen, Virginia Tech
Pushkin Kachroo, Virginia Tech
Kent Nakamoto,Steven Suhr, Virginia Tech,Virginia Tech
Kent Nakamoto,Steven Suhr, Virginia Tech,Virginia Tech

Improving Consumer Quality-Efficiency by using Simple Adaptive Feedback in a Choice Setting

 

Anjala Krishen, Virginia Tech

Pushkin Kachroo, Virginia Tech

Kent Nakamoto, Virginia Tech

Steven Suhr, Virginia Tech

 

This paper proposes a feedback control based adaptive scheme for providing choices for users in a web setting.  We hypothesize that using this scheme for updating the number of choices presented produces an efficient method of user interaction.  We conducted an experiment with seventy-five subjects who had to choose a computer they would buy, given monetary constraints from a large choice set.  We used various algorithms for number of choices to be presented to the users in a time-sequential manner.  One algorithm was the proposed Simple Feedback Algorithm, which was proven by the data collected to be the most quality-efficient.
[ to cite ]:
Anjala Krishen, Pushkin Kachroo, Kent Nakamoto,Steven Suhr, and Kent Nakamoto,Steven Suhr (2006) ,"Improving Consumer Quality-Efficiency By Using Simple Adaptive Feedback in a Choice Setting", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 334-334.