The Impact of Aging on Consumer Attributions of Blame For a Product Harm Crisis

Daniel Laufer – Assistant Professor Department of Marketing 428 Carl H. Lindner Hall University of Cincinnati Cincinnati, Ohio 45221-0145 (513) 556-7071 dan.laufer@uc.edu David H. Silvera - Professor Institute of Psychology Faculty of Social Sci

The Impact of Aging on Consumer Attributions of Blame for a Product Harm Crisis

Daniel Laufer, University of Cincinnati

David H. Silvera, The University of Tromsø

Tracy Meyer, University of North Carolina at Wilmington

 

Recently, a number of articles suggest that consumer segments assess blame differently for a product harm crisis.  For example, Laufer & Gillespie (2004) found that men and women differ in their attributions of blame, and Laufer (2002) suggests that blame attributions can also differ across consumers in different countries.  This paper reviews the literature in marketing, gerontology and psychology to examine whether another segmentation variable, age, impacts attributions of blame for product harm crises. In the paper we explore possible differences between older and younger consumers in the relation to antecedents of attributions, as well as to the attributional dimensions associated with consumer blame attributions.
[ to cite ]:
Daniel Laufer – Assistant Professor Department of Marketing 428 Carl H. Lindner Hall University of Cincinnati Cincinnati (2006) ,"The Impact of Aging on Consumer Attributions of Blame For a Product Harm Crisis", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 704-705.