Subjective Resource Deprivation: Consumers Feel More Constrained For Spare Resources Than Similar Others

Jonathan Berman, London Business School, UK
Nazli Gurdamar, London Business School, UK
How do consumers assess their available spare resources? We argue that an availability bias in attention towards constraints causes consumers to feel particularly deprived of spare resources, leading them to believe that they save less, spend less, and have less spare time than similar others.
[ to cite ]:
Jonathan Berman and Nazli Gurdamar (2017) ,"Subjective Resource Deprivation: Consumers Feel More Constrained For Spare Resources Than Similar Others", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 281-285.