$100 a Month Or $1,200 a Year: Impact of Regulatory Focus on the Evaluation of Temporally Framed Attributes

Shankha Basu, University of Leeds, UK
Sharon Ng, Nanyang Technological University, Singapore
People often come across attributes which are temporally framed at different levels of aggregation such as annuities and salary payouts. We find that regulatory focus affects the perception of attributes framed at different levels of aggregation. We further find that differences in information processing strategy drive this phenomenon.
[ to cite ]:
Shankha Basu and Sharon Ng (2017) ,"$100 a Month Or $1,200 a Year: Impact of Regulatory Focus on the Evaluation of Temporally Framed Attributes", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 525-526.