15-B: It ‘Sounds’ Healthy to Me! the Influence of Sound on Food Choice.

Eduardo Rech, UFRGS, Brazil
Cristiane Pizzutti, UFRGS, Brazil
Eric Yorkston, Texas Christian University, USA
Studies on sensory stimulation has given little attention to sound influencing consumers’ choice. One of our purposes is to contribute with transformative research by exploring a way to increase consumption of healthy food. Our first results are encouraging since it is showing significant associations between sound and choice for food.
[ to cite ]:
Eduardo Rech, Cristiane Pizzutti, and Eric Yorkston (2017) ,"15-B: It ‘Sounds’ Healthy to Me! the Influence of Sound on Food Choice.", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1056-1056.