Lacking a Resource of Being One: Money Scarcity Versus Time Scarcity Differentially Shape Self-Value and Product Judgments

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
This research shows that feelings of money (vs. time) scarcity can lead to different levels of self-deservingness. When individuals are feeling money (vs. time) scarcity, people make negative (vs. positive) self-inferences. The difference in the self-inferences subsequently affect individuals’ perceptions of deservingness.
[ to cite ]:
Jane So and Nidhi Agrawal (2017) ,"Lacking a Resource of Being One: Money Scarcity Versus Time Scarcity Differentially Shape Self-Value and Product Judgments", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 890-891.