Being Dumb in the Age of Smart: Analogue Object Entanglements

Mariam Humayun, York University, Canada
Russell Belk, York University, Canada
Why do consumers still turn to analogue objects in a digital environment? Based on consumer narratives of using film cameras and paper notebooks, we explore how analogue object entanglements tether our existence by providing avenues of entanglements and disentanglements of controlled labor and nostalgic connections with romanticized others.
[ to cite ]:
Mariam Humayun and Russell Belk (2017) ,"Being Dumb in the Age of Smart: Analogue Object Entanglements", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.