Conspicuous Consumption Revisited in the Digital Era

Qing Wang, University of Warwick, UK
Felicitas Morhart, HEC Lausanne, Switzerland
Simone Griesser, University of Warwick, UK
Digital technology including social media challenge fundamental premises of luxury brands including exclusivity, status, authenticity, and sensory experiences. Digital luxury experiences differ from their offline counterparts and brought forward terms like “webmosphere” or “luxemosphere” indicating new approaches. Little is known about the underlying mechanisms manifested in these new phenomena.
[ to cite ]:
Qing Wang, Felicitas Morhart, and Simone Griesser (2017) ,"Conspicuous Consumption Revisited in the Digital Era", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1007-1007.