Relationship Norms in Response to Online Reviews in P2p Exchanges

Raji Srinivasan, University of Texas at Austin, USA
Nailya Ordabayeva, Boston College, USA
Wayne Hoyer, University of Texas at Austin, USA
Despite their significance, there are few insights on consumer behaviors in P2P exchanges. We examine consumers’ responses to online reviews of P2P providers. Five studies show that consumers with communal (exchange) relationship orientation are more responsive to reviews of P2P (commercial) providers, amateur (professional) and warm (competent) P2P providers.
[ to cite ]:
Raji Srinivasan, Nailya Ordabayeva, and Wayne Hoyer (2017) ,"Relationship Norms in Response to Online Reviews in P2p Exchanges", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 140-145.