Narrow Bracketing in Ethical Trade-Offs

Christopher Olivola, Carnegie Mellon University, USA
Silvia Saccardo, Carnegie Mellon University, USA
We demonstrate narrow bracketing in ethical tradeoffs: individuals who don’t share in lab experiments but donate their (larger) earnings to charity (unethical + ethical) are evaluated less positively than those who share in-lab but later donate less (ethical + ethical) or nothing (ethical + neutral). Broad bracketing reverses these evaluations.
[ to cite ]:
Christopher Olivola and Silvia Saccardo (2017) ,"Narrow Bracketing in Ethical Trade-Offs", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 191-195.