Processing Moving Numbers: How Update Frequency Influences Magnitude Judgments

Manissa Gunadi, Erasmus University Rotterdam, The Netherlands
Christophe Lembregts, Erasmus University Rotterdam, The Netherlands
Consumers’ lives are pervaded with quantitative information. Increasingly, this information is dynamic and updates recurrently. We demonstrate that people perceive an identical numerical value as larger when it stems from a more frequently updated source than from a less frequently updated source, although update frequency is irrelevant for magnitude judgments.
[ to cite ]:
Manissa Gunadi and Christophe Lembregts (2017) ,"Processing Moving Numbers: How Update Frequency Influences Magnitude Judgments", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 644-644.