Moved By Fear: Exploring Affect As a Driver of Narrative Transportation

Matthew Farmer, University of Arizona, USA
Jesper Nielsen, University of Arizona, USA
Fear arousal’s role in narrative transportation—a mechanism through which narratives persuade people—has not been well studied. Across three studies, we provide strong evidence that fear arousal actually leads to more transportation and, therefore, more persuasion, a possibility not predicted by existing transportation models.
[ to cite ]:
Matthew Farmer and Jesper Nielsen (2017) ,"Moved By Fear: Exploring Affect As a Driver of Narrative Transportation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 598-599.