17-E: Glass Houses: Disability Perceptions in the Consumption Environment

Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Arizona State University, USA
While marketing and public policy decision-makers express heightened sensitivity to stigmatized groups, such as people with disabilities, little research has examined their impact on the consumption environment. We find that people view disabled individuals higher in moral character, but also punish them more harshly when they engage in moral violations.
[ to cite ]:
Helen van der Sluis, Adriana Samper, and Kirk Kristofferson (2017) ,"17-E: Glass Houses: Disability Perceptions in the Consumption Environment", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1063-1063.