Unconventional Consumption Methods and Enjoyment of Things Consumed: Recapturing the “First Time” Experience

Ed O'Brien, University of Chicago, USA
Robert Smith, Ohio State University, USA
Hedonic adaptation diminishes enjoyment and fosters waste. Three studies show that instead of replacing the familiar object, merely consuming it via unconventional methods can restore enjoyment. This occurs because unconventional consumption methods promote “first time” immersion. Accordingly, unconventional methods that disrupt immersion or become familiar over time do not help.
[ to cite ]:
Ed O'Brien and Robert Smith (2017) ,"Unconventional Consumption Methods and Enjoyment of Things Consumed: Recapturing the “First Time” Experience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 782-784.