Object Experience and Object Consumers

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA
The consumer IoT has the potential to revolutionize consumer experience because consumers can actively interact with smart objects. We develop a framework for understanding how object experience emerges in the smart home, how consumers can access these experiences, and implications of object experience for expanding the domains of consumer behavior.
[ to cite ]:
Donna Hoffman and Thomas Novak (2017) ,"Object Experience and Object Consumers", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 164-169.