The Dual Effect of Subjective Busyness on Consumer Motivation

Keith Wilcox, Columbia University, USA
Juliano Laran, University of Miami, USA
Previous research suggests that when people are busy, they find it hard to get things accomplished. The current investigation demonstrates that subjective feelings of busyness can both increase and decrease motivation to perform tasks. Thus, we contribute to our understanding of busyness by showing its positive and negative consequences.
[ to cite ]:
Keith Wilcox and Juliano Laran (2017) ,"The Dual Effect of Subjective Busyness on Consumer Motivation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.