3-F: Pride Shapes Decisions Through Construal Level: the Effect of Authentic Vs. Hubristic Pride on Construal Level

Melis Ceylan, Koc University, Turkey
Nilüfer Aydınoğlu, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany
Pride is a pervasive emotion. Thus, it is critical to understand how this emotion affects how consumers construe information and make subsequent choices. This research demonstrates that individuals experiencing authentic (hubristic) pride adopt lower- (higher-) levels of construal. This result contributes to research in emotions and judgment & decision making.
[ to cite ]:
Melis Ceylan, Nilüfer Aydınoğlu, and Selin Atalay (2017) ,"3-F: Pride Shapes Decisions Through Construal Level: the Effect of Authentic Vs. Hubristic Pride on Construal Level", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1018-1018.