Appetite For Destruction: Attractive Faces Alter People's Food Choices

Tobias Otterbring, Aarhus University, Denmark, & Karlstad University, Sweden
Directly contradictory to the predictions made by marketing professors, exposure to attractive (vs. unattractive) opposite-sex faces made people choose unhealthy rather than healthy foods. This effect primarily influenced people who rated themselves as inferior on self-view-relevant attributes, but did not generalize to attractive (vs. unattractive) same-sex faces.
[ to cite ]:
Tobias Otterbring (2017) ,"Appetite For Destruction: Attractive Faces Alter People's Food Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1076-1076.