1-E: Exploring the Concept of Beauty in Consumer Research: a Multidisciplinary Framework and Research Agenda

Marina Leban, ESCP Europe, France
Benjamin Voyer, ESCP Europe, France
This research lays the foundations of an interdisciplinary conceptual framework and research agenda for studying and understanding beauty consumer behavior. We integrate findings from evolutionary, cognitive and cultural psychology and identify: i) the mechanisms behind beauty perceptions and ii) the role of beauty in consumers' perceptions of products.
[ to cite ]:
Marina Leban and Benjamin Voyer (2017) ,"1-E: Exploring the Concept of Beauty in Consumer Research: a Multidisciplinary Framework and Research Agenda", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1043-1043.