12-E: the Impact of Purchase Motivation on Happiness: Experiential and Material Purchases

Sofia Kousi, Athens University of Economics & Business, Greece
Flora Kokkinaki, Athens University of Economics & Business, Greece
Stavros Drakopoulos, National and Kapodistrian University of Athens, Greece
The experience recommendation posits that experiential purchases make people happier than material purchases. The present research aims to demonstrate that this is partly due to the different underlying goals that motivate these two disposable income purchase types. To this end, the results of three experiments are described.
[ to cite ]:
Sofia Kousi, Flora Kokkinaki, and Stavros Drakopoulos (2017) ,"12-E: the Impact of Purchase Motivation on Happiness: Experiential and Material Purchases", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1041-1041.