4-R: Transnational Consumption

Zahra Sharifonnasabi, University of London, UK
Fleura Bardhi, University of London, UK
We examine transnational lifestyle to identify the nature of consumption when consumers inhabit multiple countries simultaneously. A distinct notion of home emerged: fragmented, transnational home anchored in various localities. We conceptualize transnational consumption as fragmented and localized, where specific consumption goals are appointed and practices are associated in each locality.
[ to cite ]:
Zahra Sharifonnasabi and Fleura Bardhi (2017) ,"4-R: Transnational Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1058-1058.